By 2025, the car market will no longer be defined by competition between vehicles as mere "means of transportation" but by a full-scale revolution centered on "intelligence." With Level 3 autonomous driving moving from concept to mass production and city NOA (Navigation on Autopilot) becoming a standard feature in most models, consumers’ purchasing decisions are no longer just about choosing between gasoline and electric vehicles but rather about how to buy the smartest car within their budget.

Compared to previous generations, young car buyers today exhibit significantly different purchasing preferences. They prioritize personalization, intelligent technology, and environmental performance, posing new challenges for the automotive industry. Cars are no longer just a mode of transportation; they have become an extension of one’s lifestyle, a platform for technological experiences, and a stage for personal expression.

By 2030, buyers born in the 1990s will account for 78% of the market. This generation places a strong emphasis on customization, seeking cars that reflect their individuality and taste. In response, automakers are introducing more personalization options to cater to young consumers’ desire for unique vehicles.

Young consumers are increasingly reliant on smart technology and expect this experience to extend to their cars. Features such as intelligent connectivity, in-car entertainment systems, and driver assistance technologies have become key factors in their purchasing decisions. Modern vehicles are now widely equipped with infotainment and driver assistance systems, with manufacturers leveraging OTA (Over-the-Air) updates to remotely enhance functionalities, introduce new features, and fix known issues. In the future, OTA updates will become even smarter, dynamically optimizing upgrade methods based on usage patterns and network conditions.

Market research shows that the top three features most valued by buyers from the 1990s and 2000s are:

- Intelligent voice interaction systems (92%)

- Autonomous driving assistance (88%)

- In-car entertainment systems (85%)

This trend indicates that young consumers expect their cars to offer a seamless smart experience, much like their smartphones.

Autonomous driving assistance is also a key area of interest. Data reveals that 78% of car buyers born in the 1990s are highly receptive to Level 2 and above autonomous driving technologies—significantly higher than other age groups. This suggests that the future automotive market will increasingly focus on advancing autonomous driving technology to meet consumer demands.

While young consumers seek individuality and high-tech features, their purchasing decisions remain pragmatic—cost-effectiveness and resale value are still important considerations. As smart features become more abundant, finding a vehicle that balances intelligence, affordability, and long-term value within a given budget has become a central concern for young buyers.

With the continuous advancement of smart technology, the automotive market is shifting from traditional vehicles to intelligent lifestyle companions. The preferences of the younger generation are driving the industry toward smarter, more personalized solutions. In the future, cars that offer seamless intelligent experiences, customization options, and strong value for money will be best positioned to capture the market.